During disscusions with our client, we found multiple points of improvement immediately
We worked with our client to challenge their assumptions about what the brand meant to them and distil that message down. Allowing a prospective customer to understand everything our client stands for within a flash.
Using the newly developed brand identity, we massively overhauled the home page to create a high degree of of continuity between the website and physical premises.
A strong visual coherence was maintained throughout, and pushed the unique attributes of Sutton Smiles to the forefront