How hard does your site work for you?
Many people see it merely as a ‘thing’ that ‘exists somewhere’ with text images and video. This approach usually ends up with something that feels “dead between the eyes and generic” and is never 100% successful at conveying its message. Many individuals produce a site that tries to share too much information, often trying to be encyclopedic about their services. But we think the most crucial thing your site should be doing is convincing people why YOU are the company they should be going to rather than the competition. The only way you can do this is by showing people why you are unique amid the many competitors around you.
Many individuals produce a site that tries to share too much information, often trying to be encyclopedic about their services.
You should view your site as a digital form of a glossy brochure that your customers come to so that they can easily understand your business.
if you have employees, do you go out of your way to find generic, forgettable and instantly boring ones?
Think about this for a second, if you have employees, do you go out of your way to find generic, forgettable and instantly boring ones? No? Then why don’t you put the same level of thought and feeling into something that represents you consistently during its lifetime? It is most likely the very first impression your new customer will get of you.
works for you 24 hours a day, 7 days a week, 365 days a day
Stop thinking about your website as an inanimate, emotionless replication of every other site that exists around it. Instead, a person works for you 24 hours a day, 7 days a week, 365 days a day. Who never tires of spreading your mission statement and the fundamental reason your business exists. Thus driving directly into the heart of your prospective customers - why you are best suited to serve them.
Once you start thinking like this, a whole new world of thinking opens up, be bold, be unique. Start to think about your site as a living breathing employee, who will stop at nothing and never tire from propagating your mission statement. The critical thing to make sure is that you give that ‘employee’ the most powerful message in the first place.